INDEPENDENT RESEARCH. INFORMED PERSPECTIVES.Research in German & English Public preview
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PROBLEM → RESEARCH → PERSPECTIVE

How can I assess the market potential of a business idea?

Define the specific customer problem and a reachable audience first. Separate measurable demand from assumptions. Competitors and existing alternatives help investigate willingness to pay.

Your next research steps

01

Define the problem and audience precisely.

02

Document comparable offerings and prices.

03

Prioritise unresolved assumptions by impact and testability.

Estimation uncertainty, missing private company data, selection bias and rapid market change.

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